Importance of Using Name Badges in Business

  • Nowadays, it is a common practice of companies to have name badges for their employees. These name badges are like an identification badge for their employees. Such name badges usually have the company logo, name of the company and the designation. Magnetic name badges are quite popular and are now considered to be necessary for several reasons. (Information Credit – https://badgemags.co.uk)

    Why are name badges important?

    Acts as identification: In any event when employees have their name badges on, it acts like an identification for the employee. In fact, it also helps in promoting the company name and helps in building a brand image. Though several companies require that their employees have their name badges on at work only, there is still a chance that these badges could be visible somewhere else. This includes professional gatherings and business meetings. When the name badge has the company logo, it is quite easy for people to know where you work. Isn’t that a good form of advertising your company with very little effort?

     

    Professionalism: Employees always look more professional when they have their name badges. It helps in building a sense of belonging. It adds a professional touch to the attire. When your employees feel that they are part of a bigger organisation, they will feel motivated to work better.

     

    Easy conversation: Many customers feel awkward at shopping malls or events, especially when they need to address the staff. It makes it difficult for shoppers to identify the role or the responsibility of the job of an individual. When an employee has a name badge, it is easier for shoppers to strike a conversation. Thus, name badges can help in easier communication.

     

    Security: Employees of a company, volunteers at any event and visitors to an establishment can be recognised easily with name badges. With one look at the name badge, people can determine the name of their organisation. Thus, no impersonators can enter anywhere easily and gain access to any expensive equipment, high-tech gadgets or confidential information of the company.

     

    Accountability: It is difficult to remember every person’s name if the organisation is quite large. Wearing name badges not only solves this problem, but also new employees and other team members can easily recognise each other. Also, it helps in keeping professional behaviour in check. As employees understand they can be quickly identified, there is a sense of accountability. Thus, employees are quite conscious of their actions. Name badges are a good reminder that employees are a part of the company and their actions will reflect the reputation of the company.

     

    Feedback: A company always wants to protect its goodwill, so it is very frustrating not being able to identify the responsible employee when a customer files a complaint regarding service or behaviour. Customers can offer useful criticism when they know the name of the employee they are dissatisfied with. The information helps both parties resolve the matter quickly and effectively.

    Thus, name badges play a crucial role in any company.